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    What is Social Media Marketing?

    According to Wikipedia Social media marketing usually centers around efforts to create content that attracts attention, generates online conversations, and encourages readers to share it within their social networks. The message spreads between users and resonates because it is coming from a trusted source, as opposed to the company or brand. Through social media marketing, organizations increase their brand awareness and facilitate conversations with the customer.

    Social media marketing is therefore, basically an effort to humanize a company or brand by encouraging customers and prospective customers to engage, thus driving loyalty and preference.

    How does it change the marketing landscape?

    One of the primary keys to marketing is to have you noticed, and create interest in you and thereafter have these individuals evangelise about you. Media in general, can not necessarily target your audience and thus is exposed to a wide spectrum of viewers, thus the marketing landscape is constantly reviewing ways to hone into your target audience, to identify their likes and dislikes and to have them seriously connected to who you are and how you can gain the capacity to influence their purchasing decision.

    Social media is in effect a YES / NO process, it is more personalised to your target audience, they as individual will give you immediate feed back on the platform that social media provides, to indicate a favourable or negative response to these commentaries and offerings. With these outcomes marketing can use this as a test bed, of any new concepts, as a tool to create awareness, and to gather a loyal following of interested users.

    The users by default when indicating a like or dislike to this offering, have given communities and business a substantial tool to communicate a message of relevance.

    The marketing landscape benefits by knowing who their target audience is, how they react, and they can retain them.

    to learn how to take advantage of this media to drive profitability in your business!.